Working notes on the craft of putting complicated software on screen. Written from the studio in London, mostly while a render is going.
AI video tools have become fast and cheap enough that clients regularly ask why they shouldn't just use one instead of a studio, so we look at where that holds up and where it breaks down for fintech and SaaS brand films.
What's working, what's tired, and the formats actually moving sign-ups for SaaS companies launching into a fatigued audience.
Our tagline gets used a lot. Here's what it looks like in practice when you're animating a derivatives platform or a tokenised treasury product.
The same five mistakes keep showing up across fintech brand work. The companies that avoid them tend to be the ones whose films actually get watched.
Pacing, structure, the role of the voiceover, and the question of whether to show the UI at all. A working playbook from inside the studio.
Tokenised assets, embedded payments, smart contracts. None of it has a face. Here's how we go about making invisible products visible without leaning on UI mockups.
The opening of an explainer is the only part most viewers ever watch. Here's what actually keeps them past the five-second mark, and the openings we have stopped using.
A working brief template, the eight things every studio wishes you would tell them up front, and the one section most clients forget to include.
A brand film without a place to land is half a project. Why we routinely ship a site with the film, and when you actually need one.
We help fintech and SaaS companies put their product on screen properly. If you have a brief, we would like to read it.
